sf green card

Kevin and his team at SF Green Card wanted to differentiate themselves from other immigration law firms. they wanted their clients to feel like their team was with them every step of the way. During our strategy session, we explored the team's core values: empathy, dignity and hope. It became clear that the visual identity had to serve as a beacon of hope for Kevin's clients. I researched what it might be like to cross the border. What his client's facing on a day-to-day basis and what might keep that hope alive. One thing remained constant, the view of the San Ysidro mountain range. the logo and color palette are inspired by this mountain range and the universal symbol of hope, a rainbow.