pawsitive training

Pastel ice cream packaging design with retro typography on pink background

project overview

Jung was pivoting from photography to the dog training industry. Focused on positive training techniques, she wanted a visual identity that incorporated a lotus flower. I designed a soothing, yet playful identity by pairing pastel colors with an authoratative typeface.

project type

Complete Brand Identity

year

2023

my role

drand designer

client

Pawsitive Training with Jung